5 Money is Important, Yes, but Not Just Yet…
Yes, I know, some of you are thinking, “what’s an app good for if I can’t build a business out of it?” Well, I have good news and bad news. The bad news is, people do NOT pay for apps. Yes, I am generalizing because the statistics allow me to. Close to 90% of mobile downloads are free. So, you need to be creative here. The good news is, if and when you offer a great mobile experience in your app, there are endless ways to monetize your users. Mobile advertising using rich media or hyper local targeting, in app purchases, search and the list goes on. But before that, build up your audience by releasing an awesome app. Good luck!
4 You Released the App? Now Get to Work!
Yes, conceptualizing, designing, developing and launching an app is the easy part. Communicating with your users, updating the app to fix bugs, releasing new features, and keeping users interested? That is the difficult part. You need to know that from the get-go!
3 Think to Yourself “would I Use This App and if So, How Often?”
If the answer is no, you would not use the app, then you might want to keep your day job. More importantly, you need to build your app with the knowledge that most people use apps once and never go back. You need to keep bringing people back to your app! How? By providing ongoing value to the user.
2 Design and Product Are No Longer Two Concepts:
The design of your app is as important to its success as its features. No, scratch that, it is way more important. Maybe in the era of Windows Mobile, you were able to get away with apps that hurt people’s eyes, but in today’s era of Path, Flipboard and amazing looking weather apps, design is absolutely key. Make it a looker!
1 Focus. No, I Mean, Really Focus!
Take any app on any platform that you view as a success! Notice a pattern? They all do one, maximum two things, and they do them excellently. Whatever your app is, whether it is a social app, a game, a utility, whatever—make sure you focus and keep it simple. People do not like to be confused and if you confuse users in the first ten seconds of opening your app, that will also be the last ten seconds they spend in your app. No second chances.
Error parsing XSLT file: \xslt\ListTags.xslt